Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
|Published (Last):||2 February 2009|
|PDF File Size:||16.64 Mb|
|ePub File Size:||11.92 Mb|
|Price:||Free* [*Free Regsitration Required]|
The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.
Advertising Management, 4th Edition
Top Reviews Most recent Top Reviews. AmazonGlobal Ship Orders Internationally. Amazon Second Chance Pass it on, trade it in, give it a second life. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Amazon Rapids Aakker stories for kids on the go. Bayra out You have successfully signed out and will be required to sign back in should you need to download more resources.
Please try again later. Would you like to tell us about a lower price? Amazon Advertising Find, attract, and engage customers. East Dane Designer Men’s Fashion. Showing of 2 reviews.
Advertising Management – Batra Myers & Aaker – Google Books
Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Explore the Home Gift Guide. Amazon Restaurants Food delivery from local restaurants. Learn more about Amazon Prime. Amazon Music Stream millions of songs. Write a customer review. Amazon Renewed Refurbished products with a warranty.
Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! Product details Paperback Publisher: There was a problem filtering reviews right now. Sign In We’re sorry! Pearson offers special pricing when you package your text with other student resources.
Share your thoughts with other customers. The work is protected by local and international copyright laws and is myer solely for the use of instructors in teaching their courses and assessing student learning. You have successfully signed out and will be required to sign back in should you need to download more resources. Amazon Drive Cloud storage from Amazon.
There’s a problem loading this menu right now. Withoutabox Submit to Film Festivals. Sign Up Already have an access code? If You’re an Educator Download instructor resources Additional order info. Read adn Read less. Advertising Management, 4th Edition.
We don’t recognize your username or password. Username Password Forgot your username or password? I recommend it for anyone with the least interest in marketing.
Advertising Management – David A. Aaker, Rajeev Batra, John G. Myers – Google Books
Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1. Pearson India; 5 edition Language: Alexa Actionable Analytics for the Web. The book draws on and attempts to integrate three related disciplines: If you’re interested in creating a cost-saving package for your students, contact your Snd rep.
Its also good for professionals as it shows new ways of “doing bissiness”! Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Amazon Inspire Digital Educational Resources.
ComiXology Thousands of Digital Comics. English Choose a language for shopping. Shopbop Designer Fashion Brands. If You’re a Student Additional order info. If you are a seller for this product, myer you like to suggest updates through seller support? Discover Prime Book Box for Kids. Get fast, free shipping with Amazon Prime. bstra
I’d like to read this book on Kindle Don’t have a Kindle? Myers, Unif of California, Berkeley. Get to Know Us.